Among fairs dedicated to cultural heritage, Lucca Cultural Heritage (LuBeC), now in its fifteenth edition, has found a specific place. Its original and original vocation is to participate in the debate between public administration and business and to generate concrete actions for a culture that produces not only economic but also social results.
The landscape of public cultural heritage management is inevitably changing and LuBeC focuses on this transformation in different areas.
The increasing digitization, with new tools and ways of management, is addressed in the “digitalization, archive and open data” area.
The reflections proposed in the other spaces, examine the need to adapt to this change and manage it in the best way, guaranteeing its economic, social and environmental sustainability and promoting public participation in cultural activities.
It becomes relevant to question how much the culture industry can be incisive on the economic and social balance of a city or how much making everything “usable” to tourists, especially in some places already saturated, won’t let citizen feel extraneous to their territory. This reflection inevitably binds the vision of a museum as a cultural hub and a center of social education and therefore a place in which to form the conscience of citizens. This, in particular, could be the mission of civic museums. The defense of the territory and its enhancement inexorably pass through the shared knowledge of its history. An objective that can be achieved using, for example, new tools such as gamification, which are appealing, especially for new generations.
All the themes proposed in this edition are also in line with the European Agenda for Culture. LuBec will thus contribute to the international debate on what are the synergies to be implemented to contribute to the smooth functioning of culture as a fundamental cog in gears of society.
