The images of the most beautiful works of art, the best “illustrators”, the most powerful ambassadors of the best part of Italy, cannot be used freely in our country (abroad, on the other hand, only rarely there are controls, above, for example a Dutch wallpaper).
The images of Italian public works, of our cultural heritage, kept in our museums, cannot be used to advertise services, products, to remind everyone who we are and where we come from.
Not in Italy.
Not without paying a heavy tax to the state. Even if it is uneconomic for the state, because it is proven that paying employees to manage this task also costs more than it brings.
Moreover, it implies renouncing to hire officers of cultural institutions, often graduated in art history, in tasks that are much more rewarding for them and beneficial for the state, such as research, dissemination, care of our heritage.
In many parts of the rest of the world, attitudes have changed. More and more institutions have opened access to their collections in “open access” mode, exploiting the contemporary passion for images and the ease with which they can circulate nowadays, to fulfill their institutional mission, which is to make art known, to make it alive, participatory, to offer everyone the possibility to enjoy it.
What is Italy waiting for, before embracing “open access” and adapting to the European regulation on copyright in the digital market?