We also love the virtual tours, the lessons, the interviews, the insights that museums and cultural institutions are publishing online.
But we would like to dispel a doubt. These videos are produced in an attempt to keep the cultural world visible.
Many videos are interesting, some illuminated, almost all enriching
With a digital platform it is possible to attract the attention of a considerable number of spectators.
However, this is does not mean it is the solution to keep this sector alive.
Art historians, conservators, and art diagnostic specialists went on stage during these months of closure in an attempt not to be forgotten, but they want to continue to do what they do best, ie. their profession, and they want this work to be appreciated and valued.
The art world is suffering, and we are not too sure competing with Netflix has any chance to succeed.