Procida Capital of Italian Culture almost seemed to be an oxymoron. An island, a territory albeit full of history, tradition, very small and on top of it, in the middle of the sea. To apply, knowing that the beautiful postcards with Procida unrivalled landscapes, that have been used by the most renowned brands for years, would not be enough, seemed a gamble. Also because the competition did not require to rattle off own virtues and dowry only, but to go further: to propose a vision of culture that was more attentive to the evolution of human relationships and the environment. The project manager, Agostino Riitano (formerly at the helm of Matera’s candidacy as European Capital of Culture) expressed himself as follows immediately after the announcement: “It was an epochal victory because the commission understood that the Procida project incorporates a paradigm shift of culture in our country, not only large cities of art but also, and above all, the extraordinary cultural heritage spread in small towns. We are convinced that the concept of “minor” contains the prophecy of a change in the country’s cultural policies. During the hearing held on 15 January, visible to all on the MIBACT youtube channel (in Italian), the proposal for the small island was described as “the largest project comes from the smallest place”. Things like these don’t happen by chance, it’s not enough just to have the best professional, but you need to have a long-term vision of the future of your territory, involving at least one generation. Perhaps it is for this reason that the budget that MIBACT makes available (1 million) is not sufficient to cover all the costs that are used to cover the entire project. The ability of the city to make everything sustainable, which is indispensable, is also evaluated.
Thus Franceschini, the Italian Minister of Culture: “The project is (…) capable of transmitting a poetic message, a vision of culture that extends from the small reality of the island as a wish for all of us, to the country in the months that await “.
Go Procida Go! The fun has just started